The search for the next afrobeats superstar began on Friday, July 22, 2022, as StarTimes, in partnership with Kennis Music, kicked off physical auditions for the ‘Naija Star Search’ season 1.
Music company executive, Kenny Ogungbe, led talented producer, ID Cabasa, an artiste, Asa Gangali, to audition contestants in Lagos.
Ogungbe said the judges will be looking out for authenticity, potential, originality and street credibility.
He added that about 10 finalists from the show will be groomed by Kennis Music label and given a platform to showcase their talents.
He said, “In 10 seconds, I can tell if a contestant has that fire in him or her. I can tell you because I am a radio DJ and I know when the talent is there. This is something I have been doing for almost 30 years, and the idea with this is to take it to the masses.”
On his part, ID Cabasa, stated that the competition couldn’t have come at a better time. He said, “The show is coming at a time when afrobeats has been able to gain its ground as a globally recognised genre. What platforms like this will offer aspiring talents is the opportunity to hit it big, as well as being paid in ‘global’ currencies like dollars.
“For me, I will be paying attention to raw talent, as well as the energy and star power of the contestants, because the plan is to ensure our winners go on to do great things on the international scene. We will constantly be working with the winners and supporting them to get their footing. Through our mentorship and support, we will guide them towards success.
On his part, Asa, said, “I am happy that this talent hunt show is focusing on afrobeats. This will enable us to breed and groom the next big afrobeats star.”